No products in the basket.
Getting the first print right can sometimes prove to be incredibly challenging. As opposed to regular digital ads that can be taken down, edited, and posted again within a few minutes after a mistake is spotted, print ads don’t have the same luxury. Creating any type of print ad is a meticulous task that calls for the utmost expertise because making a mistake and correcting it can prove to be costly, if not impossible.
One of the most used print ad materials is the roller banner, making them more prone to errors as well.
Why is printing a roller banner so hard?
There are several reasons behind the complexity of getting the print of a roller banner right for the first time, such as the size of the banner and the complexity of the design itself. In spite of how effective it can be even in today’s digitally-driven age, the humble roller banner can still be a nightmare for even the most seasoned of printing veterans.
To ensure that you aren’t making the same rookie mistakes as everyone else, here are a few printing blunders that you can easily avoid:
1. Not checking your bleed
Not checking the bleed is a common mistake that most people make when printing roller banners. Often, that’s because they don’t know what to look out for in the first place. Skipping the entire bleed check process and sending your roller banner design off to the press is a recipe for disaster that will cost you a bit more time and money than you’d expect.
One guaranteed way to ensure that you get your roller banner printing right the first time is to upload your artworks with the correct bleed allowance. Doing so makes it much easier to ensure that your roller banner doesn’t go off track in terms of expectation because of minimal movements in the press itself. Additionally, checking your bleed also avoids the troublesome “white border” dilemma wherein a tiny white border appears around your artwork even if you didn’t intend for it to be there. If you aren’t that well-versed in terms of setting your bleed right, a 3mm bleed will definitely suffice.
2. Not checking your design
Another common error is that people send their design for printing without fully checking every part of the final version—which will inevitably lead to a revision or two.
Whether it may be a small typo, design flaw, or missed detail, mistakes will come out and about once your roller banner comes off the press if you fail to check carefully. Proofread, check repeatedly, and bring in a fresh set of eyes who can point out potential mistakes.
3. Not taking the size into consideration
The intended size of your roller banner is important to take into account when drafting your copy and putting the entire design together. Before you start fixing your copy and putting the necessary logos and design elements in, make sure that your design’s settings are in the correct size. Doing so will ensure that the final output will be of high quality, with no pixelated graphics and cut elements on the sides.
Knowing the most common mistakes in printing roller banners will help ensure that you can do things right the first time. Watch out for these common mistakes we discussed above so you can avoid them as much as possible.
If you are looking for roller banner printing services in London, get in touch with us today to see how we can help.