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Given the popularity of digital marketing and its widespread impact on the way modern consumers take in information, it’s easy to slight the ability of a humble print ad to keep up. As reasonable as it may seem to drop print marketing entirely, print advertisements are far from being dead. In fact, you can use them to give your next marketing campaign a sure shot to success.
When used effectively, a seemingly unsuspecting print ad has the power to captivate, motivate, and convince target consumers. May it be a poster on the sidewalk, a flyer that tells more, or a leaflet that intrigues, print advertisements are still more than capable of fulfilling their respective purposes. One of these traditional print advertisement materials that remain effective is a roller banner.
What makes a roller banner so special?
Roller banners have been around for decades and developed over time to steal the glances of passersby better than ever.
Roller banners allow businesses of all kinds to maximize their impact and boost engagement in various demographic groups. It works even in the most crowded areas, which is something that even the most meticulously planned digital marketing strategies would struggle to do.
As opposed to a digital pop-up or mandatory video ad, a roller banner with captivating copy and aptly-designed visual elements can’t be flicked away or “skip-added,” making them harder to resist and avoid. Through its ability to stand out, a simple roller banner can make your voice heard at full-volume without the need for technological assistance or digital complements.
Here are some of the most effective practices to follow when creating high-quality roller banners:
1. Check your design at least five times
Unlike digital ads that can be reviewed, revised, and reposted on the spot, roller banner ads are costly to repeat and recreate. It makes it a whole lot more important to be meticulous in checking your design over and over again. To avoid any logistical nightmares and costly reprints, it’s ideal to check your design five times before you send it for printing. You must proofread, review, and ask for a fresh set of eyes to look at it when possible.
2. Confirm your size and stick with it
One of the most inconvenient parts of creating a roller banner print ad is the fact that the size of what you’re trying to make will greatly affect each type of creative and logistical decisions that you’ll make.
Before settling on a final dimension for your print ad, make a few mockups to see what measurements work best in order to save yourself a few revisions down the road.
3. Make room for bleed
As opposed to digital ads, roller banners can experience a few tiny malfunctions during the printing process as the base material itself can move and shift around inside the printer. To avoid making drastic mistakes and compromising the overall finish of your roller banner, it’s best to watch out for any probable instances by preparing for them in advance during the printing process.
Instilling the necessary preparatory steps during the creation of your roller banner is a great way to ensure that your final product works as it’s intended to. If you’re keen on keeping your roller banners‘ quality intact by letting an expert handle it instead, get in touch with London’s most trusted roller banner experts by messaging London Roller Banners today!