4 Reasons Why Your Business Needs to Use Roller Banners

From client-winning conference pitches to increased customer visits to exhibition booths, many factors significantly contribute to the success of a business. When thinking about successful contributing factors, most would think about effective marketing campaigns, trained speakers, and others alike. However, most people are unaware of one asset that has helped millions of businesses win pitches, increase sales, and boost engagement: roller banners.

Unknown to most people, roller banners play a significant role in every business’s marketing tactics, creating greater opportunities to capitalize on the growth. Although they may seem like insignificant materials that just stand there, roller banners act as a beacon that draws customers to your store or booth. If they are used properly, roller banners will benefit your business beyond expectations. 

Here are four reasons roller banners can give a much-needed boost towards the success and growth of your company:

REASON #1: They are eye-catching

Although your booth or storefront may have a perfectly-arranged set of attractive business cards, flyers, and other print materials, they won’t catch a customer’s attention as compared to a big roller banner that screams “look at me!” With a roller banner that has your logo, high-quality and relevant images, and vital pieces of information, it will be much easier to catch anyone’s attention from any distance while reeling them in. Roller banners function as your business’s first impression, telling customers all that they need to know about your company. 

REASON #2: They are affordable for any budget

Aside from being eye-catching, effective, and professional-looking, roller banners are also surprisingly inexpensive, easily providing a cost-effective way to let people know about your business. Additionally, roller banners help reduce wasted costs on flimsy tarpaulins that wave around and fold in on themselves. Roller banners are also reusable and will never fade with proper care, making them a prime option for any business that wants to conserve their budget while maximizing various opportunities. 

REASON #3: They come in different sizes

Whether it’s for a compact food stall, large storefront, or medium-sized exhibition booth, there’s always going to be a roller banner size for any purpose. With multiple sizing options, roller banners can help give any display a substantial amount of depth and appeal.

REASON #4: They are portable and easy to assemble

A significant advantage that comes with having roller banners is that they’re easy to carry around and even easier to assemble. This helps you avoid situations in which you need to find a tape, string, and heavy objects to keep a flimsy tarpaulin down, only to end up wasting valuable time that could be used to interact with customers. Most roller banners come with their own carry case that provides a quick, simple, and practical way to bring them wherever you go. Every roller banner is easy to set up, only taking five minutes or less to get right during tight exhibition schedules and jam-packed conventions!

With the help of roller banners, your business can tap into various opportunities that are conducive for growth and increased sales. While they may seem simple enough as they are, roller banners can help tremendously with making a significant impact on the way that your business works. 

If you’re looking for roller banner printing services in London, get in touch with us today! We’re happy to help.

Our Guide to Making Your Roller Banner Stand Out – Guide

When it comes to advertising your brand and products at an exhibition, a trade show, media events, product launches, or reception areas, to name a few, roller banners are an effective marketing tool. 

Simply put, roller banners serve as fire-and-forget advertising. These banners can be placed in areas where you know people are bound to frequently congregate, such as in a line at a cash register. Then all you have to do is watch and wait for them to absorb your message as they move along the queue. Roll-up banners are ideally used as an addition to your point-of-sale or point-of-contact material. 

If you want your banner to deliver the right message and create an impact on your target audience, you need to get the right design and right amount of information. The design and layout are important in making sure that your banner stands out and generates a positive outcome.

You can collaborate with various roller banner printing companies in London to help you come up with effective designs. Here are some tips for making your roller banner an effective marketing tool to stand out among your competitors:

Writing an appropriate message and information on your roller banner

Take your time to think through the message you want to convey. If the banner is about a sales message, emphasize the benefits and include product/service features, if necessary. Your message should be speaking from your audience’s perspectives. Because of this, you should keep it simple, short, but straight to the point. Too many words on your banner will make it look cluttered and disorganized. Remember, you only have a few seconds to catch your audience’s attention, so having a strong message on your banner matters.

Great design equates to a great and positive impact

You should give the same attention to your roller banners’ design as what you would give to any item of your marketing plan. Similar to a business card, promotional leaflet, or a newspaper advert, it is important that your banner design conveys your message to your target audience effectively. Your banner must also be easily visible from across the trade mall or exhibition hall.

Logo at the top

Using high-quality images is one way to make your banner stand out and catch people’s attention. It will also reflect professionalism in your business. The top part of the banner is the part where most people look at, so your company logo must be placed there. Avoid using low-resolution images for company logos and for promotion of products or services.

Main message

To make people see your message, it is important to have it placed at an eye level. People naturally read from top to bottom, left to right. Take this into consideration when placing your content (contact details, sales message, CTA, or headlines). Choose a font that is easily readable and eye-catching, and keep wordings to a minimum. Use large letterings to give impact to your message, but do not overdo it since it might make your banner look really messy.

Once the trade show or exhibition is over, determine the effectiveness of your banner. Did it generate a good amount of foot traffic? Is your marketing collateral in line with what is displayed on the banner? How many inquiries and interests did it generate?

If you’re looking for roller banner printing services in London, get in touch with us today! We’re happy to help.

5 Questions to Ask Your Printer When Ordering Roller Banners

Visual advertising has changed in leaps and bounds over the years, with brands now displaying dynamic ads through integrated screens and digital signages. Still, the traditional roller banner remains to be an effective marketing medium and offers significant advantages over its younger counterparts. 

Roller banners are cost-efficient, convenient, and compact. Because they are lightweight and easy to install, they can be used in different situations and locations. In fact, we see them in most high-traffic areas—in trade shows, outlet stores, hotel lobbies, and even during outdoor events. 

When designed and placed thoughtfully, roller banners provide maximum impact at a minimal cost. As such, it is essential to understand its printing process, so you can get the most out of your ads. Here, we have compiled five key questions to ask your printer when ordering roller banners: 

1. What sizes of roller banners can you print?

These days, roller banners come in several different sizes, depending on how you want to use them. Some printers can go as high as 16 feet, which are perfect for outdoor placements. There are roller banners as small as a legal-sized bond paper. These are called desktop banners and perfect for reception tables and office counters. 

Before you start designing your banner’s graphics, it is crucial to ask your printer about their sizing options. Measurements will influence the scale and proportion of your design, so make this the first question you ask your printer. 

2. What type of materials do you print on?

Roller banners usually come in the standard PVC material or premium polyester film. These can come in either gloss or matte finish. There are newer printing technologies available that can print on mesh and fabric. Ask your supplier if they offer such services. 

The quality of materials you use affect the lifespan of your banners. Some can last for years with proper care and maintenance, while others fade or tear after one to two uses only. Determine your banners’ placement and purpose. If you are using it only for a weekend trade show, you can opt for the standard material. However, if you intend to put it as a welcome sign in your showroom, it’s wise to invest in a good-quality finish. 

Additionally, consider your brand’s image and the message you want to send across through your banners. A roller banner printed on a premium finish reflects a more premium and high-end product and company.

3. Are there other different styles available?

The retractable, indoor stands are the most ubiquitous roller banner types available. Ask your printing company if they offer different variations, as well. There are now roller banners that have more substantial bases to withstand outdoor weather. Some printers can also make a double-sided banner or wider ones rather than the standard tall pull-ups. These are more creative ways to use roller banners to your events.

4. Can you create a design for me?

Many printing companies provide a design service for a one-stop-shop solution. If you need a rush design, or if you don’t have an in-house graphic designer, you can ask your printer to work with you from start to finish. Some printers offer this at a discounted rate as part of a package. This is an excellent way of getting expert help from an experienced graphic artist at a minimum cost. 

5. Do you provide a proofreading service?

Unless you ask them, printing companies do not make revisions on your graphic files. There are times when mistakes happen, such as spelling or grammatical errors, misplaced images, or differences in scaling. To avoid these and the additional cost of re-printing, ask your printer if they provide a proofreading service. It usually comes with a minimal fee, but it’s a cheaper option when you consider the time, effort, and materials wasted to make revisions.

Even in this digital age, a simple roller banner—designed and printed brilliantly—can stand out in any event. 

If you need custom roller banners in London for your company’s next promotional exhibit, get in touch with us today! We’re happy to help.

4 Creative Tips for the Best Roller Banner Design – Guide

Roller banners are a trusted tool for any business that aims for effective marketing on the go. The promotional material itself is easy to transport and completely re-usable, making it an excellent asset for tradeshows and exhibitions or as a marketing display for reception areas. 

Think of roller banners as a fire-and-forget advertising method wherein it is highly beneficial in congregate places. It helps make a positive impact in your shop, stall, or place of business, especially when you supplement it with other point-of-sale materials. 

For that reason, having the right and effective design is crucial as it influences how it generates an impact. To that end, here are various tricks and tips that can help enhance your visual design and make your roller banner as powerful as it can be. 

Tip #1: Keep the Message Crystal Clear

The crux of any marketing tool largely depends on the strength of your brand’s core message. With that in mind, you will need to base your design on your goals and what you want to communicate to your audience. 

This is especially important when you consider that the average attention span of viewers is growing shorter. For that reason, highlighting the design with a clear and concise message is vital if you’re aiming for leaving a long-lasting impression on your audience. 

Tip #2: Focus on Visual Impact

Visual design isn’t just about looking pretty. Your banner will need to look visually exciting and visible even when looking at it from a distance. This will help your stall stand out from the competition as well as draw attention to your brand. Meanwhile, a good design also ensures it lands a powerful impact on viewers who looks at it at a closer distance. 

You can fortify your visual impact by keeping the most important information at eye level, as this is where the eyes will land first. Additionally, be sure always to use high-quality images or graphics illustrations as it will have a direct influence on your brand’s credibility and professionalism. To that end, use at least 300 DPI and avoid saving the files as RGB. 

As for the colours, choose a primary colour that best represents the nature of your business. High contrast pigments will also help compliment your style and make for an eye-catching design overall. 

Tip #3: Lead with Your Logo

Your logo is an essential component in your promotional toolkit as it represents your business. With that in mind, you can highlight your logo by placing it at the very top of the banner. This allows audiences to instantly recognize your brand without interfering with the central message of your banner, making it an excellent reference point for your viewers. 

Similar to the use of high-quality images and illustrations, the logo will need to be in high resolution and saved in CMYK. This will serve as the face of your company, after all, so be sure it meets a professional standard when printing your banners. 

Tip #4: Take Into Account the Banner’s Location

The overall effectiveness of your banner largely depends on its location. It may have a strong visual appeal as a standalone item, but its impact may lower when you place it next to other point-of-contact items due to various reasons. For one, your stall may end up blocking parts of the text or placing the banner in between the booth, and another exhibition space may look weak. Either way, consider the banner’s real-world application so you can make the most of the design. 

Your banner’s design is vital as it will determine how the audience will perceive your brand. An effective one will promote a stronger call-to-action and lead to higher conversion rates, while a poor design will not draw the audience’s attention and may just get lost in the crowd. 

To that end, designing a roller banner is an essential resource for your business as it facilitates face-to-face interaction with your customers. For that reason, going for an attention-grabbing design is a must as if you want your toolkit to generate as many sales as it can lead to tradeshows and exhibitions. 

If you’re looking for roller banner printers in London to print out your attention-grabbing roller banner designs, get in touch with us to see how we can help!

How to Design & Style Your Roller Banners – What to Know

A roller banner is a form of print marketing used for business networking, exhibition, backdrop, or mere office display. It is also said to be a cost-effective way of branding. You may have seen many banners being displayed in business establishments. However, only a few can truly pull off the right elements in the design. The question is, what makes a winning design for a roller banner? 

Here are several styles and designs to incorporate in your roller banner for successful branding. Keep on reading to find out more. 

Understanding the Key Message

A roller banner is essentially used for branding, to create awareness about the existence of your business and its offers to the public. It takes understanding the key message of your banner in order to come up with effective branding. Start with what you want to get across: the message, tone, and focus. First, thinking of what key message you want to convey will steer your print marketing effort in the right direction. 

Making the Vital Details Prominent

As mentioned, roller banners are highly effective in events such as networking or exhibitions. In such events, the place is ever so busy and crowded with people. By using roller banners, you take the opportunity to catch their attention and entice them to your brand. The problem is, many marketers provide vital details such as contact details or core messages at the bottom of the banner. As a result, it is not seen by those in attendance. That said, make sure to use the middle and the top of the banner to get your message across. This will make a difference in your banner by making the core message and important details prominent.

Knowing the Desired Action to Take

A roller banner is installed for a number of reasons. If the initial step is to create brand awareness, the next is to get the audience to buy your products or avail of your services. To do this, you need to know the desired actions that you want your audience to take. The best way to do this is by using call-to-actions (CTAs). CTAs prompt the customers to do what you want them to do through your effective marketing efforts.

Creating Brand Awareness

Creating brand awareness is paramount in any marketing efforts. There are three factors to consider for your roller banner: the logo, colour, and message. First, the logo is a necessity for your roller banner. Make sure it’s displayed at the top of the banner so it can be seen at all times, even from a distance. Second, the key colour is essential for style and design. It’s best to design your banner using your core colours to reflect the other areas of your marketing, such as business cards, website, and social media. Finally, the key message should be transparent for you and your target audience. This needs to be prominent on your banner so that your audience will understand what message you are trying to convey.

Roller banners are an essential component of print marketing. Many companies are aware of the banner’s potential and power as a marketing kit. However, only a few know how to incorporate the right elements when it comes to style and design. Follow the design tips mentioned above and reap the great rewards it has to offer. 

Are you looking for the best roller banners in London? Give London Roller Banners a call today so we can help you get started on your own custom roller banners!

4 Easy Steps to Set up a Roller Banner – What to Know

Although it may seem simple enough to deal with, trying to set up a roller banner can be a complicated and frustrating ordeal. Buying a roller banner doesn’t mean that one can easily set it up right away, as there are many tiny moving parts that make it a difficult process from start to finish. 

How to set up a roller banner

Thankfully, when you know what to do, roller banners aren’t too complicated to set up and take only a few minutes. To help you set up your new visual investment, we’ve prepared a step by step guide with four easy steps: 

STEP #1: If the roller banner comes with supporting legs, twist them out

Before you start, if your roller banner comes with a set of supporting legs, make sure to take them out from under the unit. On days with uncooperative weather, it’s best to ensure that you have the supporting legs set up to withstand the wind. Supporting legs are vital in ensuring the stability of your banner. It is also important to swing out the legs at 90 degrees to the cassette in order to avoid the risk of the banner toppling over. 

STEP #2: Slot the poles together

If your roller banner comes with poles, then start slotting them together. Often, most poles are telescopic, which makes the process of setting up much easier through a simple mechanism that can be adjusted at any height. 

STEP #3: Push the slotted pole into the base

When doing this step, it is essential to ensure that the right end of the slotted pole goes right into the cassette. As you push the pole into the base, make sure that it goes all the way into the socket and is firmly held until it stops shaking. For some roller banners, the poles come with a fitting that screws into the threaded hole. If your banner comes with a screw mechanism, then do that first before pulling the graphic out. 

STEP #4: Pull the graphic up from the rail and hook it right into place

The final step is to pull the graphic out of the cassette. When you pull it out, ensure that you don’t let go of the banner or it will snap back quickly. If it snaps back quickly, it may severely damage your roller banner. When pulling your roller banner graphic up and into place, pull it up vertically by holding the top rail in the middle to avoid pulling it away from the graphic itself. Once you’ve pulled up the graphic to the top of the pole, hook it right into place at full height.

Setting up a roller banner isn’t supposed to be as complicated as it may seem, even during tight situations and packed exhibits that have a small margin for error. Although it may require a minimum amount of work to set up, a roller banner can attract customers to your booth or storefront for the rest of the day, guaranteeing that your time and effort are well spent. 

Are you looking for the best roller banners in London? Give London Roller Banners a call today so we can help you get started on your own custom roller banners!

3 Ways Roller Banners Can Benefit Your Business

Roller banners are common to most people. Whether you know it as a roller banner, a pull-up banner, or rollup banner stand, it’s an effective print marketing product that can benefit businesses. From its extremely eye-catching nature to being lightweight and portable, roller banners are a must-have for many reasons. However, while the benefits and advantages of rollup banners are well-known by most business owners, they are often unsure of the instances in which they will use a rollup banner.

Most frugal business owners may put off the thought of investing in a rollup banner based on the thought that “it’s just a decoration that doesn’t do much.” However, the truth is that this printed marketing tool can be used in a variety of ways. 

When will your business need a roller banner?

Rollup banners can be used to help storefronts, exhibition booths, or stalls catch the attention of potential customers with ease. However, aside from knowing how to use them, it’s also important to know in which situations they’re best used. 

Here are a few instances wherein your business could use the invaluable benefits of having a rollup banner: 

1. Exhibitions or trade shows

A common challenge that most businesses have to face when joining exhibitions and trade shows is that they have to go against other competitors to catch the attention of the attendees. With only about three seconds to catch someone’s attention, it’s vital to have a marketing material that can pack a wide array of relevant information into an easy-to-read space. 

That said, roller banners can help with catching the attention of the attendants and reeling them into your booth with minimal effort. Additionally, a well-designed roller banner with eye-catching graphics can portray a level of professionalism, easily giving attendants a reason to stop by your booth. 

2. Events where you’re a sponsor

Sponsoring an event is a business strategy that often costs a significant amount and has a rather-small margin for error. However, the main challenge of sponsoring an event is letting everybody know about it. 

On the other hand, when they’re strategically placed in an event, roller banners will inform the event attendees all they need to know about your business and sponsorship within a few seconds. They are also reusable, making it easier to save on costs by using it repeatedly at various events. 

3. Business events

Business events also pose a level of difficulty when it comes to letting people know that you’re a sponsor. Often, business events are chock-full with attendees, making it much harder to catch the attention of prospective customers.

With the help of a roller banner, you can manage the challenges of being in a business event by maintaining a professional image while letting attendees know about your business. Roller banners help advertise your company and message without the need for imposing bells and whistles, generating genuine interest through efforts that do not feel forced. 

If you’re looking for a roller banner printing solution in London, get in touch with us today for a free quotation!

Tips for Designing an Effective and Engaging Roller Up Banner

Even in this digital age where modern tools such as social media and digital branding dominate the way businesses handle marketing, roller banners remain an essential promotional element due to its versatility and limitless possibilities. 

Banners have the advantage of adapting to all situations, but the best way to maximize their potential is on occasions such as tradeshows. It is what helps draw attention to your company and help build visibility even when your booth is in a room filled with competition. 

A practical and engaging design can help your business stand out from the crowd and get your promotional message across to your target market. To that end, here are some tips that can help enhance the design of your roll-up banner and make it as effective as possible.

Tip #1: Put Logo and Main Information on Top

People’s attention is likely drawn by elements at eye-level. With that in mind, it’s crucial to place your company’s logo and business information at the top as it will be the first thing consumers will see. On that note, putting these elements at eye-level serves as an excellent opportunity for your brand to make a positive impact on the public’s perception of your products or services.

Tip #2: Make Use of High-Quality Images

By incorporating the suitable typography, colour palette, patterns, geometric shapes, and other design elements to your roller up banner, you are ensuring that your design encapsulates your brand from the tone, mood, and overall nature of your business. This includes using the appropriate high-quality images to enhance your promotional material, which is an effective way to boost engagement as people tend to gravitate to visually stimulating cues.

Tip #3: Choose the Right Colours

Colour is crucial when it comes to marketing as 85% of consumers use colour as the primary indicator for buying a product, while 52% have a negative perception of materials with colours that are not aesthetically pleasing to the eyes. For that reason, choosing the right hue to represent your brand is highly essential as it can evoke the mood you want your customers to feel when they see your roller up banner.

Tip #4: Include Strong and Visually Appealing Call-to-Actions

Call-to-actions determine whether a user is converted into a customer or not, which is why it’s vital to design your roller up banner in a way that is strong and draws attention. Studies show that CTA buttons that are red, orange, or green resulted in the highest conversation rates, though other methods can also be done, such as using images to prompt directional cues. For instance, you can include a high-quality image that points to a CTA, serving as a visual nudge in the right direction for consumers.

Tip #5: Pair it with Other Advertising Products

A roll-up banner is only effective if it works in conjunction with other promotional materials. To enhance its appeal and impact, be sure to pair it with other marketing tools such as pop-up displays, promotional seating, and table covers to extoll your presence at tradeshows and create a visually engaging booth. 

If you’re looking for a roller banner printing solution in London, get in touch with us today to see how we can help!

The Benefits of Having Roller Banners in Your Shop

Advertising for modern businesses includes maximizing variations of media that work best on a particular situation and audience. For companies that are aiming to increase local or site-related impact, roller banners are a cost-effective promotional tool that can exponentially increase the visibility of your brand, product, or service. 

Banners are versatile and can help draw attention at trade shows, exhibitions, product or corporate launches, sporting events, customer functions, conferences, school events, dinners, and even as supporting marketing material for your shop. 

You can display them anywhere to quickly and effectively grab the attention of passers-by and entice customers as banners are typically associated with exciting promotions. To that end, here are different ways a banner can make a positive impact to your brick-and-mortar store.

Benefit #1: Banners Connect with Local Passing Customers

Roller banners can be placed on fences, walls, the sides of your building, or even act as a divider in your shop. Wherever it’s set, banners engages the general public and help generate interest in your business. The best place to put a banner, however, is the entrance of your shop as it has the power to connect with passers-by and draw their attention to your store. 

After all, recognition of your brand’s product and service is crucial. Banners help bring visibility to your shop and share information about your business, which helps widen your reach in the long run. Additionally, it’s also an excellent way of highlighting any limited offers or discounts.

Benefit #2: Promote Unique Selling Points

Banners allow your business to promote your unique selling points and highlight the benefits of your product or service in an eye-catching, cost-effective, and high-quality medium. 

It is also a great way to highlight the quality of your goods as a way to encourage purchase decisions in customers, primarily when placed in high-traffic areas such as around your shop, at your store-front, or even in commercial places so long as you have the permit to do so. 

Whether it is, banners can reinforce your brand to customers and can contribute to the boost of your company’s conversion rate.

Benefit #3: Act as a Point of Sale

Banners can act as a point of sale in your shop, which is highly effective in guiding customers about your products or service during busy shopping periods. Think of roller banners as a salesperson that serves to inform you throughout your retail experience. It can encourage better purchase decisions from consumers as it can help you showcase any promotional products or services, as well as point them in the right direction.

If you’re looking for a roller banner printing solution in London, get in touch with us today to see how we can help!

What Colour Should You Choose for Your Roller Banner Design?

Roller Banners, also known as Roll Up Banner Stands, helps businesses stand out when compared to competitors. It is a powerful tool that can enhance your point of sale material, which is why nailing the right design and succinct information on your banner is vital when it comes to generating an impact. 

Part of what maximizes the effect of roller banners is the colour palette. Choosing the right combination through colour theory is essential to creating a professional, high-quality roll-up that is well-received by your target audience. Optimal use of different pigments can add allure and reflect the tone of your business, making it all the more vital for an effective design of roller banners. 

Not to mention, understanding the colour meanings in business equips you with the best response to your marketing and promotional efforts. To that end, here are different colours you can explore and what the market typically associates it with. These should guide you in choosing the best hue that would best represent your business and ensure the success of your banner. 


This is a warm and happy hue that exudes a sense of cheerfulness and optimism. It creates a psychological response of playfulness that has the power to uplift people’s spirits. It also stimulates original thinking, creativity, and promotes academic proficiency. While it is attention-grabbing, keep in mind that it is an overwhelming colour, so it is best to use it in moderate dosage. 

You can tone down the intensity by pairing it with darker shades like black or blue. In that regard, because it is such an exciting hue, industries in the field of travelling can take advantage of this inspiring colour. 


Red is a positive and physical colour that draws attention and calls for action to be taken. In colour psychology, it means energy, passion, action, and strength. Because of how stimulating the colour is, it is best to associate it with brands that aim to entice appetites such as food services like restaurants and take-away businesses. 

As it strikes urgency, retail industries can also benefit from using this powerful hue. Many marketers may also prefer this as it tends to encourage customers to act fast in their buying decisions.


The safest to use out of all the colours in the wheel, blue is the most universally favoured shade as it represents trust, responsibility, honesty, and dependability. This is because the colour is psychologically calming and is known to reduce fear. 

To that end, blue is the ideal pigment for the corporate world and is a favourite amongst conservative types of branding like accounting, insurance companies, banks, and the financial industry, wherein inspiring trust is of utmost importance.


The colour of growth, vitality, and the renewal of life – green is psychologically associated with balancing people’s emotions and creating a sense of calm. Lighter shades reflect growth and freshness, while a darker pigment represents money and wealth. 

This is ideal for industries that promote natural, safe, eco-friendly, and organic products. It also inspires viewers to join social groups as well as give an impression of prestige for financial companies. 

If you’re looking for a roller banner printing solution in London, get in touch with us today to see how we can help!