Strategic Locations for Your Roller Banners to Improve Your ROI – Our Guide

Roller banners are great marketing tools to promote your brand where your target customers can easily see it. Roller banners are hard to miss, and they can be placed in locations where there is heavy foot traffic.  

How do roller banners help promote your product?

Roller banners are self-standing retractable stands that feature a company’s products and services on full colour and printed graphic panels that your target market can easily recognize. You’ll quickly see these stands on trade shows, shopping centres, exhibitions, product launches, and many other events. These roller banners will make it easy for you to communicate what you’re offering, including special offers and more. That’s why it’s imperative for the design to grab attention and create awareness among your target market.

No matter how beautifully you created your ads, if you put them in the wrong place, they’re not going to be able to deliver the results you need. In this article, we have prepared a shortlist of strategic locations to put the roller banner that will help you achieve the best ROI. 

1. In an award ceremony. 

The UK hosts plenty of awards ceremonies where tons of people flock. These are excellent events to place your roller banners and promote your brand. Take note, however, that it’s acceptable to use your campaign material in every award ceremony, except in a red carpet event. An award ceremony is also the perfect time for you to boost your product using Facebook and YouTube ads. Make your roller banner as creative and as attention-grabbing as possible. Put your brand logo and vital information that you want your target market to see. 

Researchers claim that print promotional materials are as good as digital marketing tools. According to a study in Canada, three-quarters of people best remember a brand after seeing it via print media, while only two-fifths of the respondents only recall a company after seeing it from the internet. Because of this, if you want to achieve a better ROI, you must create a well-structured roller banner or two that can serve as backdrops for interviews take at the awards event. Always consider complementary colours, insightful design, content, and high-quality resolution of imagery. Create hashtags and easy to see contact information. Then, share your photos and video on your social media accounts to create brand awareness.

2. At the shopping entrance. 

The best time to promote your brand is when a potential customer has stepped into your store. According to studies, the moment a potential customer steps in, they are at a decompression zone where they momentarily slow down to absorb all the information in the surroundings. This is an excellent place for roller banners to be. Even if you don’t have a reception area, you can simply put your roller banner right at the entrance of your shop to have the same powerful marketing effect. 

Make roller banners of the things you are proud of your business or other aspects that make your brand stand out among the competitors. If you have achievements or achieved milestones, make a roller banner of these moments as well. These aspects of a business matter to people who walk through your doors. It will only take a tenth of a second to formulate an impression over a brand, which is a short time. To make each second count, make an excellent, eye-catching design for your roller banner and match it with your reception decors. This is a chance for you to convert sales and boost brand loyalty.

3. At public places. 

A UK newspaper research states that 60 per cent of their respondents claim that they have a poor work-life balance. This only means that your potential customers are too busy to waste their time looking for your shop.

The solution to that is your high-quality roller banner. This marketing tool can direct people to your shop and improve your profits. Place your roller banner in a location where you can advertise your brand to the general public and direct them to your store. If this is an outdoor promotion, you must use quality PVC or vinyl banner so that it can endure the weather.

Conclusion

Roller banners are handy marketing tools. Don’t just take our word for it but because this claim is backed by scientific researches in many different countries. It’s high time to integrate roller banners to your digital marketing tool so that you can achieve your desired ROI.

If you’re looking for a same-day roller banner printing service in London, get in touch with us to see how we can help.

Choosing the Perfect Image for Your Pull-Up Banners – Our Guide

Did you know that strong brand imagery can build up a brand’s reputation? It creates consumer loyalty that transcends beyond paying for the service or product you offer. When consumers recognize your logo, they know the value associated with it.

This is true for such brands as Toyota for affordable cars, Nike for quality sports apparel, Coca-Cola for beverages, and more. People across age groups, markets, and demographics prefer certain brands against others.

If you don’t believe words, here are some numbers you can crunch on. Toyota is valued at £44.6 billion, while Nike is at £36.8 billion. Coca-Cola is valued at £59.2 billion. Astounding, isn’t it?

The success of these companies can be because of their brand imagery. If you see their respective logos anywhere, you know what they sell and what they stand for. That’s the kind of effect you would want to emulate when creating your own brand imagery.

That is why it’s quite difficult to develop a brand that your target market can resonate with and trust for years to come. Figuring out which image to use for your promotional material, such as a pull-up banner, is difficult. Picking up the right image over millions of other images you see around is a big challenge you need to overcome before anything else.

In this article, here are three questions you may be asking about how to create a strong brand image for your pull-up banner as well as their answers.

1. What is important for your target audience?

When considering the image to use on your promotional materials, such as your pull-up banner, think of what is important for the perfect customer. When his or her day ends, how does it look like? If you can visualize what your customer wants, you can find the best image that makes him or her respond to your brand.

Knowing who your audiences are and what they want in life will help you choose the perfect design that will make your message attractive, inviting, and profitable. 

2. What design are you going to use?

You must seriously consider the color composition of the image you put on the pull-up banner. Aside from that, you have to carefully choose the typography, content, and style. When you’ve finally chosen these separate elements, they must all come together to create one design that conveys the message you want it to. Understanding the basics of color theory and typography will be crucial for choosing elements that will help create the right brand image for your target market.

If you want to exude a tone of professionalism, opt for dark, formal tones. Neon colors can create a futuristic vibe, while the minimalistic approach attracts those who enjoy clean, simple design. 

3. Do you have to use photography all the time?

Not necessarily. You can use illustrations. Many large companies have tried illustrations as opposed to using photographs. The key to making this work is using something authentic and fun. Another stock photo is dull and easily drowns in the background. Use pop-up illustrations with pleasing color tones. If you want a hipper approach, try mixing stock photos with illustration together!

Conclusion

Choosing the right images for your promotional materials, such as a pull-up banner, can be challenging. That is why you need to consider the tips mentioned in this article if you’re serious about creating something that will become part of people’s lives forever.

If you’re looking for a roller banner printing service in London, get in touch with us to see how we can help.

Creative Ideas to Make Your Roller Banner Design Stand Out in 2020- What to Know

If you want your brand to stand out and make an impact on your viewers, roller banners are the way to go. Whether you are at an exhibition or trade show or just want to attract the attention of passersby, roller banners are a great marketing resource.

Getting the right information and perfect design for your banner is crucial in getting your message relayed to your target audience. A banner must be treated like any other part of your marketing campaign and given the same attention as a social media and newspaper advert, TV or radio ads, or a promotional leaflet. Designing a perfect banner is about understanding the needs of your audience, your company goals, and objectives, and most importantly, your brand.

Here are some creative tips you can use to ensure that your roller banner stands out and conveys the right message you want to send to your audience:

1. Consider proper placement

When creating a roller banner, you should already have an idea of where the banner is likely to be placed. Are you going to use it at an exhibition, trade show, or in multiple locations?

While it may seem unimportant, knowing where your banner will be located can influence the whole layout and design.

  • If you are using the banner at a reception or office area where it will be on full display, then more information must be incorporated into the design.
  • If it is mostly for events, busy exhibition halls, or trade shows where the bottom half is likely to be concealed, then you must keep text at a minimum and have the design in such a way that the essential information is placed on the top.

2. Quality matters

Images are your most stand out feature in a banner, which attracts more attention to your brand. 

When designing banners, do not skimp out on quality and use low-resolution images because all the flaws will be apparent with the picture size is increased. Using high-quality images for your banner ensures that your graphics don’t include blurry, pixelated, or granulated images. Ideally, transfer images straight from the camera and use at least 300 dpi.

The quality of your image on the banner is a reflection of your brand. High-quality images convey professionalism, while low-resolution ones can reflect an amateur and shabby brand, which are characteristics that will not impress any company or prospective clients.

3. Make it easy for the customer

When designing a banner, remember that most people are used to reading from left to right and top to bottom. If you choose an unusual design or layout for your banner, you might have difficulties getting your message across. To have an effective banner, organize it in a way that your information will flow from top to bottom and left to right. It is also important to keep words at a minimum and only include relevant information.

Most importantly, your banner must include a call to action. CTAs boost customer’s interests and promote positive actions. Take note that the top of the banner is the part where you will get the most attention. Ideally, you must put your company logo and relevant contact details there. 

If you’re looking for same-day roller banner printing services in London, get in touch with us today to see how we can help.

4 Tips to Enhance Brand Awareness in Banner Designs for Trade Shows – Our Guide

Print signages such as banners – whether pull-up, retractable, pop-up, vinyl, or mesh – is an integral part of marketing. Even in this highly digitalized age where online branding dominates the business landscape, banners remain an essential asset that helps set your company apart from your competitors – be it as advertising or on-premise signage.

With that in mind, having a banner that reflects the critical design elements of your brand is key to promoting recognition by potential customers or passers-by. That’s why having a visually appealing and purposeful design is vital for your print materials to be effective in grabbing attention and converting viewers into active consumers.

To that end, here are some tried and true tips that can guide you in your design:

1. Consider the Banner Placement

One of the first factors you need to consider is the intended placement of your banner. Believe it or not, the placement makes a large impact on your design-related decisions – such as the colour scheme, the size of the text, as well as the layout of your overall design. Speaking of which, in comparison to its placement, the colour palette should be highly contrasting if you want it to be attention-grabbing.

2. Choose the Appropriate Colours

Your choice of colour is another vital aspect in your branding as each hue has different associations, which is why you need to choose according to what type of emotion you want to evoke in your consumers. In addition to having a strong influence on a costumer’s purchasing decisions, the colour will also be the first element your viewers will notice. Seeing as it can make or mar your first impression, take your time when choosing a colour that fits your brand.

3. Consider the Text Size and Font Style

Unlike other print signages such as leaflets, flyers, or even digital banners, print banners are marketing tools that aim to grab attention from a distance. This alone is enough to add value to the size of your text, which must be large and readable even in just a quick glance.

Other than text size, you also need to consider the font style. It can be tempting to opt for an overtly creative or flamboyant font but keeping it simple and readable are all you need for your content be bold and impactful. For instance, a bold sans-serif font may do your booth wonders. With surrounding competition amid a large, high-traffic area such as industry events or pop-up shows, attracting customers and having readable content is critical to your success.

4. Use High-Quality Graphics and Photos

We’ve already mentioned the importance of your colour choice, typography, and writing – as with any other advertising material, the next step is to leverage high-quality graphic images. Consumers are highly-visual and photos can serve as a striking focal point for your banner. This means that it has the power to entice passers-by even at just a glance and from a distance. Additionally, the right choice of imagery can also reinforce your brand message and effectively pique a customer’s interest.

A business of any type and scale will know how crucial marketing is, from digital to print signages like leaflets, flyers, brochures, and in this case, banners. Putting a banner’s value into numbers, a study done by the University of Cincinnati found that three out of four people agreed that one of the first things they notice about brands is its on-premise signage.

85% of people surveyed also agreed that the banner design has the power to convey the nature of the business, while three out of five moved on to different booths due to poor design or signages with unclear content. With that in mind, knowing the right design elements for your banners is vital for your marketing efforts to be effective and impactful. 

We’re a roller banner printing service in London, get in touch with us to see how best we can help.

5 Considerations When Ordering a Printing of Your Roller Banner – What to Know

Roller banner is a powerful marketing tool that your business can utilize. Whether you want to display it during an exhibition or put it in front of your establishment, you can get your message across effective when you use a roller banner. The message you’d like to convey amid the visual elements incorporated can get straight into the audience’s mind. As a result, this can translate into many opportunities – from brand awareness to lead generation up to sales conversion.

Once you have completed the designs of your roller banner, the next step is to get it printed. Know that printing plays a crucial factor in the overall outcome of your banner. That’s why when you order a printing of your roller banner, make sure to consider several vital factors. That said, below are the five factors to consider when printing your roller banner.

1. Size

It is vital to determine the size of the roller banner because it will have an impact on the scale and proportion of your design. Make sure to ask the printing company the varied printing sizes it can offer. From there, opt for the right size suited for your design. The format should be based on how wide and long a roller banner should be, and where you’ll have it displayed.

2. Material

Most printing companies have varied materials they use for printing, which is why it’s important to check the quality of the item they’ll use for your roller banner. Make sure to get the best quality that you can afford. Also, the smallest details can have the biggest impact on how long a banner will last. So, ensure that these details won’t get affected after printing and once displayed.

3. Outdoor use

At this point, you have to consider whether or not your roller banner is for outdoor use. If it is, then you should be wary of the materials used for printing. Your goal is to ensure it’s ideal for outdoor use so that it can withstand the harsh elements of the outside environment. Make sure to check with the printing company as to what they can provide. 

4. Design service

While you’re at it, why not consider the professional help you can get from a printing company? Many printing agencies provide in-house design services. More than printing alone, chances are that the printing service includes designing services that you can take advantage of. If you’re still at the onset of the process, you may have the option to let a particular company do both the designing and printing. That can make all the difference to your finished roller banner.

5. Proofreading service

Designing your roller banner is a tedious task. Printing may come easy, but you don’t want to have a finished product with a glaring mistake you’ve missed out on. What better way to proceed than to hire a printing service that can offer proofreading services as well? Doing so can help you avoid having any potential mistakes in the grammar or text in printing. 

Ultimately, roller banners are valuable additions to your marketing tools. Printing is as equally important as incorporating the right design. Make sure to contact and deal with a highly reputable printing service by considering the five valuable factors outlined above to make a difference in creating a perfect banner roller for your business needs.

We’re a roller banner printing company in London, get in touch with us today to see how we can help.

4 Types of Banner Stands That Can Help Boost Marketing Campaigns – What to Know

Custom banners are effective tools to catch a person’s attention, but if they lack the supporting elements, the marketing effort can fall apart. Banners come in different shapes and sizes. There are compact, vertical banners that work as effectively as any other standard size banners. Banners printed on durable vinyl are easier to take from one place to another, thanks to their custom banner stands.

Banner stands are easy to assemble and disassemble. This is the quality that makes them versatile for any outdoor usage, such as trade shows, corporate events, or street advertisements. Here are different banner stands to choose from:

1. Korean Style X

If the marketing campaign needs a banner to pop out, this type of banner stand is the perfect hit. The Korean Style X banner stand is both durable and flexible. It is durable in the sense that it is constructed with fibreglass poles that are linked together by a cross base for added stability. This type of banner stand maximizes every inch of the banner. The edges are stretched from behind. It is flexible because your business can use it indoors and outdoors. It is also lightweight, portable, and affordable. If you are a car dealer or a tech giant displaying all the latest sales and promos in a convention or in your store, the X banner stand will be ideal.

2. Rotating, Rolling, or Scrolling

This type of banner stand takes banner advertising to a whole new level. With the power of an electric motor, this banner stand will rotate, roll, or scroll your banner graphics, which commands more attention than an ordinary static banner display. You can promote your business or your product back-to-back. This means that it maximizes banner spaces front and back. The downside of this banner stand, though, is that it must be connected to an electric outlet.

3. Retractable, Roll-Up, or Pull-Ups

These banner stands are often the most popular option because it is both easy and convenient to use. They are lightweight, portable, and can be set up under a minute by one person. When the banner is pulled up, the marketing campaign begins instantly. It eliminates tapes, pins, and frustrations. This is perfect for sales managers who are trying to reach a sales quota and who are always on the go.

4. Backdrop

The material is light, durable, adjustable, and easy to transport, as well as easy to set up in any conventions or trade shows. It can hold large graphics at the front and at the back without occupying too much space. Because it is durable, you can easily use it for everyday functions. That said, it is ideal for car shows or products that need to use large images.

Conclusion

Now that you know the four types of banner stands, you can choose one that will fit your needs. Just remember to keep your banner message consistent with your marketing plan. Also, use designs that will connect your product or service to the business or the organization in your target market’s mind. If you don’t know where to begin, get in touch with roller banners printing service in London for banner design expertise today!

3 Effective Printing Practices for High-Quality Roller Banners – Our Guide

Given the popularity of digital marketing and its widespread impact on the way modern consumers take in information, it’s easy to slight the ability of a humble print ad to keep up. As reasonable as it may seem to drop print marketing entirely, print advertisements are far from being dead. In fact, you can use them to give your next marketing campaign a sure shot to success. 

When used effectively, a seemingly unsuspecting print ad has the power to captivate, motivate, and convince target consumers. May it be a poster on the sidewalk, a flyer that tells more, or a leaflet that intrigues, print advertisements are still more than capable of fulfilling their respective purposes. One of these traditional print advertisement materials that remain effective is a roller banner.

What makes a roller banner so special?

Roller banners have been around for decades and developed over time to steal the glances of passersby better than ever. 

Roller banners allow businesses of all kinds to maximize their impact and boost engagement in various demographic groups. It works even in the most crowded areas, which is something that even the most meticulously planned digital marketing strategies would struggle to do. 

As opposed to a digital pop-up or mandatory video ad, a roller banner with captivating copy and aptly-designed visual elements can’t be flicked away or “skip-added,” making them harder to resist and avoid. Through its ability to stand out, a simple roller banner can make your voice heard at full-volume without the need for technological assistance or digital complements.

Here are some of the most effective practices to follow when creating high-quality roller banners:

1. Check your design at least five times

Unlike digital ads that can be reviewed, revised, and reposted on the spot, roller banner ads are costly to repeat and recreate. It makes it a whole lot more important to be meticulous in checking your design over and over again. To avoid any logistical nightmares and costly reprints, it’s ideal to check your design five times before you send it for printing. You must proofread, review, and ask for a fresh set of eyes to look at it when possible. 

2. Confirm your size and stick with it

One of the most inconvenient parts of creating a roller banner print ad is the fact that the size of what you’re trying to make will greatly affect each type of creative and logistical decisions that you’ll make. 

Before settling on a final dimension for your print ad, make a few mockups to see what measurements work best in order to save yourself a few revisions down the road. 

3. Make room for bleed

As opposed to digital ads, roller banners can experience a few tiny malfunctions during the printing process as the base material itself can move and shift around inside the printer. To avoid making drastic mistakes and compromising the overall finish of your roller banner, it’s best to watch out for any probable instances by preparing for them in advance during the printing process.

Instilling the necessary preparatory steps during the creation of your roller banner is a great way to ensure that your final product works as it’s intended to. If you’re keen on keeping your roller banners‘ quality intact by letting an expert handle it instead, get in touch with London’s most trusted roller banner experts by messaging London Roller Banners today!