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When it comes to advertising your brand and products at an exhibition, a trade show, media events, product launches, or reception areas, to name a few, roller banners are an effective marketing tool.
Simply put, roller banners serve as fire-and-forget advertising. These banners can be placed in areas where you know people are bound to frequently congregate, such as in a line at a cash register. Then all you have to do is watch and wait for them to absorb your message as they move along the queue. Roll-up banners are ideally used as an addition to your point-of-sale or point-of-contact material.
If you want your banner to deliver the right message and create an impact on your target audience, you need to get the right design and right amount of information. The design and layout are important in making sure that your banner stands out and generates a positive outcome.
You can collaborate with various roller banner printing companies in London to help you come up with effective designs. Here are some tips for making your roller banner an effective marketing tool to stand out among your competitors:
Writing an appropriate message and information on your roller banner
Take your time to think through the message you want to convey. If the banner is about a sales message, emphasize the benefits and include product/service features, if necessary. Your message should be speaking from your audience’s perspectives. Because of this, you should keep it simple, short, but straight to the point. Too many words on your banner will make it look cluttered and disorganized. Remember, you only have a few seconds to catch your audience’s attention, so having a strong message on your banner matters.
Great design equates to a great and positive impact
You should give the same attention to your roller banners’ design as what you would give to any item of your marketing plan. Similar to a business card, promotional leaflet, or a newspaper advert, it is important that your banner design conveys your message to your target audience effectively. Your banner must also be easily visible from across the trade mall or exhibition hall.
Logo at the top
Using high-quality images is one way to make your banner stand out and catch people’s attention. It will also reflect professionalism in your business. The top part of the banner is the part where most people look at, so your company logo must be placed there. Avoid using low-resolution images for company logos and for promotion of products or services.
To make people see your message, it is important to have it placed at an eye level. People naturally read from top to bottom, left to right. Take this into consideration when placing your content (contact details, sales message, CTA, or headlines). Choose a font that is easily readable and eye-catching, and keep wordings to a minimum. Use large letterings to give impact to your message, but do not overdo it since it might make your banner look really messy.
Once the trade show or exhibition is over, determine the effectiveness of your banner. Did it generate a good amount of foot traffic? Is your marketing collateral in line with what is displayed on the banner? How many inquiries and interests did it generate?
If you’re looking for roller banner printing services in London, get in touch with us today! We’re happy to help.