4 Creative Tips for the Best Roller Banner Design – Guide

Roller banners are a trusted tool for any business that aims for effective marketing on the go. The promotional material itself is easy to transport and completely re-usable, making it an excellent asset for tradeshows and exhibitions or as a marketing display for reception areas. 

Think of roller banners as a fire-and-forget advertising method wherein it is highly beneficial in congregate places. It helps make a positive impact in your shop, stall, or place of business, especially when you supplement it with other point-of-sale materials. 

For that reason, having the right and effective design is crucial as it influences how it generates an impact. To that end, here are various tricks and tips that can help enhance your visual design and make your roller banner as powerful as it can be. 

Tip #1: Keep the Message Crystal Clear

The crux of any marketing tool largely depends on the strength of your brand’s core message. With that in mind, you will need to base your design on your goals and what you want to communicate to your audience. 

This is especially important when you consider that the average attention span of viewers is growing shorter. For that reason, highlighting the design with a clear and concise message is vital if you’re aiming for leaving a long-lasting impression on your audience. 

Tip #2: Focus on Visual Impact

Visual design isn’t just about looking pretty. Your banner will need to look visually exciting and visible even when looking at it from a distance. This will help your stall stand out from the competition as well as draw attention to your brand. Meanwhile, a good design also ensures it lands a powerful impact on viewers who looks at it at a closer distance. 

You can fortify your visual impact by keeping the most important information at eye level, as this is where the eyes will land first. Additionally, be sure always to use high-quality images or graphics illustrations as it will have a direct influence on your brand’s credibility and professionalism. To that end, use at least 300 DPI and avoid saving the files as RGB. 

As for the colours, choose a primary colour that best represents the nature of your business. High contrast pigments will also help compliment your style and make for an eye-catching design overall. 

Tip #3: Lead with Your Logo

Your logo is an essential component in your promotional toolkit as it represents your business. With that in mind, you can highlight your logo by placing it at the very top of the banner. This allows audiences to instantly recognize your brand without interfering with the central message of your banner, making it an excellent reference point for your viewers. 

Similar to the use of high-quality images and illustrations, the logo will need to be in high resolution and saved in CMYK. This will serve as the face of your company, after all, so be sure it meets a professional standard when printing your banners. 

Tip #4: Take Into Account the Banner’s Location

The overall effectiveness of your banner largely depends on its location. It may have a strong visual appeal as a standalone item, but its impact may lower when you place it next to other point-of-contact items due to various reasons. For one, your stall may end up blocking parts of the text or placing the banner in between the booth, and another exhibition space may look weak. Either way, consider the banner’s real-world application so you can make the most of the design. 

Your banner’s design is vital as it will determine how the audience will perceive your brand. An effective one will promote a stronger call-to-action and lead to higher conversion rates, while a poor design will not draw the audience’s attention and may just get lost in the crowd. 

To that end, designing a roller banner is an essential resource for your business as it facilitates face-to-face interaction with your customers. For that reason, going for an attention-grabbing design is a must as if you want your toolkit to generate as many sales as it can lead to tradeshows and exhibitions. 

If you’re looking for roller banner printers in London to print out your attention-grabbing roller banner designs, get in touch with us to see how we can help!

How to Design & Style Your Roller Banners – What to Know

A roller banner is a form of print marketing used for business networking, exhibition, backdrop, or mere office display. It is also said to be a cost-effective way of branding. You may have seen many banners being displayed in business establishments. However, only a few can truly pull off the right elements in the design. The question is, what makes a winning design for a roller banner? 

Here are several styles and designs to incorporate in your roller banner for successful branding. Keep on reading to find out more. 

Understanding the Key Message

A roller banner is essentially used for branding, to create awareness about the existence of your business and its offers to the public. It takes understanding the key message of your banner in order to come up with effective branding. Start with what you want to get across: the message, tone, and focus. First, thinking of what key message you want to convey will steer your print marketing effort in the right direction. 

Making the Vital Details Prominent

As mentioned, roller banners are highly effective in events such as networking or exhibitions. In such events, the place is ever so busy and crowded with people. By using roller banners, you take the opportunity to catch their attention and entice them to your brand. The problem is, many marketers provide vital details such as contact details or core messages at the bottom of the banner. As a result, it is not seen by those in attendance. That said, make sure to use the middle and the top of the banner to get your message across. This will make a difference in your banner by making the core message and important details prominent.

Knowing the Desired Action to Take

A roller banner is installed for a number of reasons. If the initial step is to create brand awareness, the next is to get the audience to buy your products or avail of your services. To do this, you need to know the desired actions that you want your audience to take. The best way to do this is by using call-to-actions (CTAs). CTAs prompt the customers to do what you want them to do through your effective marketing efforts.

Creating Brand Awareness

Creating brand awareness is paramount in any marketing efforts. There are three factors to consider for your roller banner: the logo, colour, and message. First, the logo is a necessity for your roller banner. Make sure it’s displayed at the top of the banner so it can be seen at all times, even from a distance. Second, the key colour is essential for style and design. It’s best to design your banner using your core colours to reflect the other areas of your marketing, such as business cards, website, and social media. Finally, the key message should be transparent for you and your target audience. This needs to be prominent on your banner so that your audience will understand what message you are trying to convey.

Roller banners are an essential component of print marketing. Many companies are aware of the banner’s potential and power as a marketing kit. However, only a few know how to incorporate the right elements when it comes to style and design. Follow the design tips mentioned above and reap the great rewards it has to offer. 

Are you looking for the best roller banners in London? Give London Roller Banners a call today so we can help you get started on your own custom roller banners!

4 Easy Steps to Set up a Roller Banner – What to Know

Although it may seem simple enough to deal with, trying to set up a roller banner can be a complicated and frustrating ordeal. Buying a roller banner doesn’t mean that one can easily set it up right away, as there are many tiny moving parts that make it a difficult process from start to finish. 

How to set up a roller banner

Thankfully, when you know what to do, roller banners aren’t too complicated to set up and take only a few minutes. To help you set up your new visual investment, we’ve prepared a step by step guide with four easy steps: 

STEP #1: If the roller banner comes with supporting legs, twist them out

Before you start, if your roller banner comes with a set of supporting legs, make sure to take them out from under the unit. On days with uncooperative weather, it’s best to ensure that you have the supporting legs set up to withstand the wind. Supporting legs are vital in ensuring the stability of your banner. It is also important to swing out the legs at 90 degrees to the cassette in order to avoid the risk of the banner toppling over. 

STEP #2: Slot the poles together

If your roller banner comes with poles, then start slotting them together. Often, most poles are telescopic, which makes the process of setting up much easier through a simple mechanism that can be adjusted at any height. 

STEP #3: Push the slotted pole into the base

When doing this step, it is essential to ensure that the right end of the slotted pole goes right into the cassette. As you push the pole into the base, make sure that it goes all the way into the socket and is firmly held until it stops shaking. For some roller banners, the poles come with a fitting that screws into the threaded hole. If your banner comes with a screw mechanism, then do that first before pulling the graphic out. 

STEP #4: Pull the graphic up from the rail and hook it right into place

The final step is to pull the graphic out of the cassette. When you pull it out, ensure that you don’t let go of the banner or it will snap back quickly. If it snaps back quickly, it may severely damage your roller banner. When pulling your roller banner graphic up and into place, pull it up vertically by holding the top rail in the middle to avoid pulling it away from the graphic itself. Once you’ve pulled up the graphic to the top of the pole, hook it right into place at full height.

Setting up a roller banner isn’t supposed to be as complicated as it may seem, even during tight situations and packed exhibits that have a small margin for error. Although it may require a minimum amount of work to set up, a roller banner can attract customers to your booth or storefront for the rest of the day, guaranteeing that your time and effort are well spent. 

Are you looking for the best roller banners in London? Give London Roller Banners a call today so we can help you get started on your own custom roller banners!

3 Ways Roller Banners Can Benefit Your Business

Roller banners are common to most people. Whether you know it as a roller banner, a pull-up banner, or rollup banner stand, it’s an effective print marketing product that can benefit businesses. From its extremely eye-catching nature to being lightweight and portable, roller banners are a must-have for many reasons. However, while the benefits and advantages of rollup banners are well-known by most business owners, they are often unsure of the instances in which they will use a rollup banner.

Most frugal business owners may put off the thought of investing in a rollup banner based on the thought that “it’s just a decoration that doesn’t do much.” However, the truth is that this printed marketing tool can be used in a variety of ways. 

When will your business need a roller banner?

Rollup banners can be used to help storefronts, exhibition booths, or stalls catch the attention of potential customers with ease. However, aside from knowing how to use them, it’s also important to know in which situations they’re best used. 

Here are a few instances wherein your business could use the invaluable benefits of having a rollup banner: 

1. Exhibitions or trade shows

A common challenge that most businesses have to face when joining exhibitions and trade shows is that they have to go against other competitors to catch the attention of the attendees. With only about three seconds to catch someone’s attention, it’s vital to have a marketing material that can pack a wide array of relevant information into an easy-to-read space. 

That said, roller banners can help with catching the attention of the attendants and reeling them into your booth with minimal effort. Additionally, a well-designed roller banner with eye-catching graphics can portray a level of professionalism, easily giving attendants a reason to stop by your booth. 

2. Events where you’re a sponsor

Sponsoring an event is a business strategy that often costs a significant amount and has a rather-small margin for error. However, the main challenge of sponsoring an event is letting everybody know about it. 

On the other hand, when they’re strategically placed in an event, roller banners will inform the event attendees all they need to know about your business and sponsorship within a few seconds. They are also reusable, making it easier to save on costs by using it repeatedly at various events. 

3. Business events

Business events also pose a level of difficulty when it comes to letting people know that you’re a sponsor. Often, business events are chock-full with attendees, making it much harder to catch the attention of prospective customers.

With the help of a roller banner, you can manage the challenges of being in a business event by maintaining a professional image while letting attendees know about your business. Roller banners help advertise your company and message without the need for imposing bells and whistles, generating genuine interest through efforts that do not feel forced. 

If you’re looking for a roller banner printing solution in London, get in touch with us today for a free quotation!

Tips for Designing an Effective and Engaging Roller Up Banner

Even in this digital age where modern tools such as social media and digital branding dominate the way businesses handle marketing, roller banners remain an essential promotional element due to its versatility and limitless possibilities. 

Banners have the advantage of adapting to all situations, but the best way to maximize their potential is on occasions such as tradeshows. It is what helps draw attention to your company and help build visibility even when your booth is in a room filled with competition. 

A practical and engaging design can help your business stand out from the crowd and get your promotional message across to your target market. To that end, here are some tips that can help enhance the design of your roll-up banner and make it as effective as possible.

Tip #1: Put Logo and Main Information on Top

People’s attention is likely drawn by elements at eye-level. With that in mind, it’s crucial to place your company’s logo and business information at the top as it will be the first thing consumers will see. On that note, putting these elements at eye-level serves as an excellent opportunity for your brand to make a positive impact on the public’s perception of your products or services.

Tip #2: Make Use of High-Quality Images

By incorporating the suitable typography, colour palette, patterns, geometric shapes, and other design elements to your roller up banner, you are ensuring that your design encapsulates your brand from the tone, mood, and overall nature of your business. This includes using the appropriate high-quality images to enhance your promotional material, which is an effective way to boost engagement as people tend to gravitate to visually stimulating cues.

Tip #3: Choose the Right Colours

Colour is crucial when it comes to marketing as 85% of consumers use colour as the primary indicator for buying a product, while 52% have a negative perception of materials with colours that are not aesthetically pleasing to the eyes. For that reason, choosing the right hue to represent your brand is highly essential as it can evoke the mood you want your customers to feel when they see your roller up banner.

Tip #4: Include Strong and Visually Appealing Call-to-Actions

Call-to-actions determine whether a user is converted into a customer or not, which is why it’s vital to design your roller up banner in a way that is strong and draws attention. Studies show that CTA buttons that are red, orange, or green resulted in the highest conversation rates, though other methods can also be done, such as using images to prompt directional cues. For instance, you can include a high-quality image that points to a CTA, serving as a visual nudge in the right direction for consumers.

Tip #5: Pair it with Other Advertising Products

A roll-up banner is only effective if it works in conjunction with other promotional materials. To enhance its appeal and impact, be sure to pair it with other marketing tools such as pop-up displays, promotional seating, and table covers to extoll your presence at tradeshows and create a visually engaging booth. 

If you’re looking for a roller banner printing solution in London, get in touch with us today to see how we can help!

The Benefits of Having Roller Banners in Your Shop

Advertising for modern businesses includes maximizing variations of media that work best on a particular situation and audience. For companies that are aiming to increase local or site-related impact, roller banners are a cost-effective promotional tool that can exponentially increase the visibility of your brand, product, or service. 

Banners are versatile and can help draw attention at trade shows, exhibitions, product or corporate launches, sporting events, customer functions, conferences, school events, dinners, and even as supporting marketing material for your shop. 

You can display them anywhere to quickly and effectively grab the attention of passers-by and entice customers as banners are typically associated with exciting promotions. To that end, here are different ways a banner can make a positive impact to your brick-and-mortar store.

Benefit #1: Banners Connect with Local Passing Customers

Roller banners can be placed on fences, walls, the sides of your building, or even act as a divider in your shop. Wherever it’s set, banners engages the general public and help generate interest in your business. The best place to put a banner, however, is the entrance of your shop as it has the power to connect with passers-by and draw their attention to your store. 

After all, recognition of your brand’s product and service is crucial. Banners help bring visibility to your shop and share information about your business, which helps widen your reach in the long run. Additionally, it’s also an excellent way of highlighting any limited offers or discounts.

Benefit #2: Promote Unique Selling Points

Banners allow your business to promote your unique selling points and highlight the benefits of your product or service in an eye-catching, cost-effective, and high-quality medium. 

It is also a great way to highlight the quality of your goods as a way to encourage purchase decisions in customers, primarily when placed in high-traffic areas such as around your shop, at your store-front, or even in commercial places so long as you have the permit to do so. 

Whether it is, banners can reinforce your brand to customers and can contribute to the boost of your company’s conversion rate.

Benefit #3: Act as a Point of Sale

Banners can act as a point of sale in your shop, which is highly effective in guiding customers about your products or service during busy shopping periods. Think of roller banners as a salesperson that serves to inform you throughout your retail experience. It can encourage better purchase decisions from consumers as it can help you showcase any promotional products or services, as well as point them in the right direction.

If you’re looking for a roller banner printing solution in London, get in touch with us today to see how we can help!