5 Considerations When Ordering a Printing of Your Roller Banner – What to Know

Roller banner is a powerful marketing tool that your business can utilize. Whether you want to display it during an exhibition or put it in front of your establishment, you can get your message across effective when you use a roller banner. The message you’d like to convey amid the visual elements incorporated can get straight into the audience’s mind. As a result, this can translate into many opportunities – from brand awareness to lead generation up to sales conversion.

Once you have completed the designs of your roller banner, the next step is to get it printed. Know that printing plays a crucial factor in the overall outcome of your banner. That’s why when you order a printing of your roller banner, make sure to consider several vital factors. That said, below are the five factors to consider when printing your roller banner.

1. Size

It is vital to determine the size of the roller banner because it will have an impact on the scale and proportion of your design. Make sure to ask the printing company the varied printing sizes it can offer. From there, opt for the right size suited for your design. The format should be based on how wide and long a roller banner should be, and where you’ll have it displayed.

2. Material

Most printing companies have varied materials they use for printing, which is why it’s important to check the quality of the item they’ll use for your roller banner. Make sure to get the best quality that you can afford. Also, the smallest details can have the biggest impact on how long a banner will last. So, ensure that these details won’t get affected after printing and once displayed.

3. Outdoor use

At this point, you have to consider whether or not your roller banner is for outdoor use. If it is, then you should be wary of the materials used for printing. Your goal is to ensure it’s ideal for outdoor use so that it can withstand the harsh elements of the outside environment. Make sure to check with the printing company as to what they can provide. 

4. Design service

While you’re at it, why not consider the professional help you can get from a printing company? Many printing agencies provide in-house design services. More than printing alone, chances are that the printing service includes designing services that you can take advantage of. If you’re still at the onset of the process, you may have the option to let a particular company do both the designing and printing. That can make all the difference to your finished roller banner.

5. Proofreading service

Designing your roller banner is a tedious task. Printing may come easy, but you don’t want to have a finished product with a glaring mistake you’ve missed out on. What better way to proceed than to hire a printing service that can offer proofreading services as well? Doing so can help you avoid having any potential mistakes in the grammar or text in printing. 

Ultimately, roller banners are valuable additions to your marketing tools. Printing is as equally important as incorporating the right design. Make sure to contact and deal with a highly reputable printing service by considering the five valuable factors outlined above to make a difference in creating a perfect banner roller for your business needs.

We’re a roller banner printing company in London, get in touch with us today to see how we can help.

4 Types of Banner Stands That Can Help Boost Marketing Campaigns – What to Know

Custom banners are effective tools to catch a person’s attention, but if they lack the supporting elements, the marketing effort can fall apart. Banners come in different shapes and sizes. There are compact, vertical banners that work as effectively as any other standard size banners. Banners printed on durable vinyl are easier to take from one place to another, thanks to their custom banner stands.

Banner stands are easy to assemble and disassemble. This is the quality that makes them versatile for any outdoor usage, such as trade shows, corporate events, or street advertisements. Here are different banner stands to choose from:

1. Korean Style X

If the marketing campaign needs a banner to pop out, this type of banner stand is the perfect hit. The Korean Style X banner stand is both durable and flexible. It is durable in the sense that it is constructed with fibreglass poles that are linked together by a cross base for added stability. This type of banner stand maximizes every inch of the banner. The edges are stretched from behind. It is flexible because your business can use it indoors and outdoors. It is also lightweight, portable, and affordable. If you are a car dealer or a tech giant displaying all the latest sales and promos in a convention or in your store, the X banner stand will be ideal.

2. Rotating, Rolling, or Scrolling

This type of banner stand takes banner advertising to a whole new level. With the power of an electric motor, this banner stand will rotate, roll, or scroll your banner graphics, which commands more attention than an ordinary static banner display. You can promote your business or your product back-to-back. This means that it maximizes banner spaces front and back. The downside of this banner stand, though, is that it must be connected to an electric outlet.

3. Retractable, Roll-Up, or Pull-Ups

These banner stands are often the most popular option because it is both easy and convenient to use. They are lightweight, portable, and can be set up under a minute by one person. When the banner is pulled up, the marketing campaign begins instantly. It eliminates tapes, pins, and frustrations. This is perfect for sales managers who are trying to reach a sales quota and who are always on the go.

4. Backdrop

The material is light, durable, adjustable, and easy to transport, as well as easy to set up in any conventions or trade shows. It can hold large graphics at the front and at the back without occupying too much space. Because it is durable, you can easily use it for everyday functions. That said, it is ideal for car shows or products that need to use large images.


Now that you know the four types of banner stands, you can choose one that will fit your needs. Just remember to keep your banner message consistent with your marketing plan. Also, use designs that will connect your product or service to the business or the organization in your target market’s mind. If you don’t know where to begin, get in touch with roller banners printing service in London for banner design expertise today!

3 Effective Printing Practices for High-Quality Roller Banners – Our Guide

Given the popularity of digital marketing and its widespread impact on the way modern consumers take in information, it’s easy to slight the ability of a humble print ad to keep up. As reasonable as it may seem to drop print marketing entirely, print advertisements are far from being dead. In fact, you can use them to give your next marketing campaign a sure shot to success. 

When used effectively, a seemingly unsuspecting print ad has the power to captivate, motivate, and convince target consumers. May it be a poster on the sidewalk, a flyer that tells more, or a leaflet that intrigues, print advertisements are still more than capable of fulfilling their respective purposes. One of these traditional print advertisement materials that remain effective is a roller banner.

What makes a roller banner so special?

Roller banners have been around for decades and developed over time to steal the glances of passersby better than ever. 

Roller banners allow businesses of all kinds to maximize their impact and boost engagement in various demographic groups. It works even in the most crowded areas, which is something that even the most meticulously planned digital marketing strategies would struggle to do. 

As opposed to a digital pop-up or mandatory video ad, a roller banner with captivating copy and aptly-designed visual elements can’t be flicked away or “skip-added,” making them harder to resist and avoid. Through its ability to stand out, a simple roller banner can make your voice heard at full-volume without the need for technological assistance or digital complements.

Here are some of the most effective practices to follow when creating high-quality roller banners:

1. Check your design at least five times

Unlike digital ads that can be reviewed, revised, and reposted on the spot, roller banner ads are costly to repeat and recreate. It makes it a whole lot more important to be meticulous in checking your design over and over again. To avoid any logistical nightmares and costly reprints, it’s ideal to check your design five times before you send it for printing. You must proofread, review, and ask for a fresh set of eyes to look at it when possible. 

2. Confirm your size and stick with it

One of the most inconvenient parts of creating a roller banner print ad is the fact that the size of what you’re trying to make will greatly affect each type of creative and logistical decisions that you’ll make. 

Before settling on a final dimension for your print ad, make a few mockups to see what measurements work best in order to save yourself a few revisions down the road. 

3. Make room for bleed

As opposed to digital ads, roller banners can experience a few tiny malfunctions during the printing process as the base material itself can move and shift around inside the printer. To avoid making drastic mistakes and compromising the overall finish of your roller banner, it’s best to watch out for any probable instances by preparing for them in advance during the printing process.

Instilling the necessary preparatory steps during the creation of your roller banner is a great way to ensure that your final product works as it’s intended to. If you’re keen on keeping your roller banners‘ quality intact by letting an expert handle it instead, get in touch with London’s most trusted roller banner experts by messaging London Roller Banners today! 

Our Guide to Vinyl vs. Canvas Roller Banner Material – Which One to Choose

Roller banners are powerful forms of printed marketing, and they remain useful and relevant up to today. They are meant to provide the audience with information, keep them educated, and prompt them to take desired actions toward your business. Whether banners are used at presentations, conferences, or exhibits, they play a vital role in catching the attention of the audience and keeping them engaged. 

There is a wide range of roller banners that you can choose from, as far as the banner materials are concerned. Two of the most popular ones are vinyl and canvas banners, where each material has distinct features and varied uses. 

If you are having a hard time figuring out which banner material to use, keep on reading to find out more.

Impact on aesthetics

Know that your choice of banner material impacts design aesthetics. Consider the following information:

  • Vinyl banners: White matte vinyl banners feature high-grade front-lit vinyl with PVC coating. These banners can feature and promote bright, attention-grabbing designs on their smooth surfaces. They typically have a rugged texture due to their mesh makeups. You can also opt for biodegradable vinyl banners, which are similar to white matte vinyl banners, but with added eco-friendly benefit.
  • Canvas banners: These banners are basically printed on white woven polyester fabric that features a non-reflective finish for a flat, matte look. They work well in upscale environments with plenty of natural or artificial lighting. When it comes to large banner printing, you have many options for canvas banners.

That said, know that the banners will look excellent, whether printed on either vinyl or canvas – even when looking from near or far. 

Indoor or outdoor use

Here’s what you should know about using the banners, whether indoor or outdoor:

  • Mesh vinyl banner: This is a top-performer among outdoor banners. It can be displayed for long periods while placed in harsh, windy, or rainy weather conditions. Its mesh composition allows wind to pass through them without tearing, and it won’t get easily impacted by rain. Know, however, that they do not perform well in extreme cold, because the material will become brittle. 
  • White matte vinyl or canvas banner: These banners can withstand cold conditions but not in other harsh weather conditions. It’s best to leave them indoor during windy and rainy weather conditions.
  • Biodegradable vinyl: This banner type can endure cold weather conditions. However, it should be avoided on other harsh weather as it will eventually break down. Generally, this banner can last for three to five years.

The best banner material

The banner material that you will select largely depends on how and where you’ll place your banners. Canvas, biodegradable vinyl, and white matte vinyl are top options for indoor banners because they are not ideal for wind and rain. White mesh vinyl, on the other hand, is best for windy, rainy, harsh outdoor weather. Overall, the best banner material is the one that looks aesthetically great and lasts a long time in your desired environment.

Final words

Banner marketing is a powerful way to promote your products and services, despite choosing between vinyl or canvas materials. Your choice of banner material has a direct impact on banner performance in terms of aesthetics, longevity, and return on investment. That said, use of the valuable information given to make an informed banner material choice that will help your business grow and profit.

If you are looking for roller banners in London, England, get in touch with us today to see how we can help.

3 Common Roller Banner Printing Mistakes to Avoid – What to Know

Getting the first print right can sometimes prove to be incredibly challenging. As opposed to regular digital ads that can be taken down, edited, and posted again within a few minutes after a mistake is spotted, print ads don’t have the same luxury. Creating any type of print ad is a meticulous task that calls for the utmost expertise because making a mistake and correcting it can prove to be costly, if not impossible. 

One of the most used print ad materials is the roller banner, making them more prone to errors as well. 

Why is printing a roller banner so hard?

There are several reasons behind the complexity of getting the print of a roller banner right for the first time, such as the size of the banner and the complexity of the design itself. In spite of how effective it can be even in today’s digitally-driven age, the humble roller banner can still be a nightmare for even the most seasoned of printing veterans. 

To ensure that you aren’t making the same rookie mistakes as everyone else, here are a few printing blunders that you can easily avoid:

1. Not checking your bleed

Not checking the bleed is a common mistake that most people make when printing roller banners. Often, that’s because they don’t know what to look out for in the first place. Skipping the entire bleed check process and sending your roller banner design off to the press is a recipe for disaster that will cost you a bit more time and money than you’d expect. 

One guaranteed way to ensure that you get your roller banner printing right the first time is to upload your artworks with the correct bleed allowance. Doing so makes it much easier to ensure that your roller banner doesn’t go off track in terms of expectation because of minimal movements in the press itself. Additionally, checking your bleed also avoids the troublesome “white border” dilemma wherein a tiny white border appears around your artwork even if you didn’t intend for it to be there. If you aren’t that well-versed in terms of setting your bleed right, a 3mm bleed will definitely suffice. 

2. Not checking your design

Another common error is that people send their design for printing without fully checking every part of the final version—which will inevitably lead to a revision or two. 

Whether it may be a small typo, design flaw, or missed detail, mistakes will come out and about once your roller banner comes off the press if you fail to check carefully. Proofread, check repeatedly, and bring in a fresh set of eyes who can point out potential mistakes.

3. Not taking the size into consideration

The intended size of your roller banner is important to take into account when drafting your copy and putting the entire design together. Before you start fixing your copy and putting the necessary logos and design elements in, make sure that your design’s settings are in the correct size. Doing so will ensure that the final output will be of high quality, with no pixelated graphics and cut elements on the sides.

Final words

Knowing the most common mistakes in printing roller banners will help ensure that you can do things right the first time. Watch out for these common mistakes we discussed above so you can avoid them as much as possible.

If you are looking for roller banner printing services in London, get in touch with us today to see how we can help.

The Best Times to Use Roll Up Banners for Your Business – Our Guide

In spite of the highly digitalized landscape and the domination of online marketing, the printing market remains thriving in this nearly paperless world. Print collaterals continue to be a powerful tool in advertising as display stands, retractable banners, and roller banners are perfect for showcasing your company in live events. 

The ideal signage can make or mar the impression of onlookers that pass through your display – be it in tradeshows, company parties, exhibitions, seminars, and more. It defines your professional and creative presence, especially in a crowd filled with competition at every corner.

With that in mind, you can drive traffic and maximize the benefits of roll-up banners by using them in the following scenarios for your business: 

1. Exhibition or Tradeshow 

Tradeshows or exhibitions are events that allow businesses to showcase their products or services. Beyond promoting goods, it also connects different companies of the same industry with interested clients. Roll-up banners are an excellent form of introducing your business at a cost-friendly price. 

Other than saving on your budget, you can pack relevant information into one easy-to-view roll-up banner for your audience to see. It can help you stand out amongst a competitive crowd and even set the tone of your professionalism. 

2. Sponsoring an Event 

Sponsoring an event is an excellent way to promote your brand outside the traditional box of marketing. While it can eat up a hefty sum of your company’s budget, every penny is worth it as it can make a large impact on customer engagement.

One way to let communities know that you are supporting their interests is by placing roll-up banners of your brand at strategic placements across the event. It doesn’t need to say too much – just that your company is a proud sponsor will do the trick. Don’t forget to include your logo and links to your social media or website. 

3. Business Event 

Business events are a hotspot for establishing networks with likeminded people, clients, and potential partners. You can give your brand a competitive edge by utilizing a well-designed roll-up banner to help boost the engagement for your booth. 

Not only will a premium roller banner help grab attention even at a crowded event, but it can help advertise your company and pique the interest of the attendees. 

4. Professional Backdrop

You can leverage roll-up banners at any event and use it as a professional backdrop to help convey the message of your company. While the focus is on the main subject, supporting the background with your logo, website, and other relevant information can reinforce your branding image and make a big impact in any reception. 

In Conclusion

Roll-up banners are an impactful form of marketing that businesses can utilize to promote their business at any given event. With the right design, banners can help bring attention to your brand and promote your products or services through an easy-to-view format. 

Not to mention, it can share all the relevant information concerning your company in digestible nuggets, no matter the time and place. 

If you are looking for premium roller banner printing services in London, get in touch with us to to see how we can help.

3 Steps to Maintain Your Roller Banner’s Shine – Our Guide

Roller banners are representations of your brand and your company. Because of this, it’s unpleasant to display them at an event without washing them first. These banners attract dirt every time you mount them outside, and they lose their appeal once unwanted substances remain on its surface. However, you cannot just wipe the banner and consider it to be clean. Instead, you must apply the appropriate cleaning method because handling this banner type needs gentle care.

With that, below are three simple steps to follow if you intend to maintain your roller banner’s shine.

1.  Wipe dirt off the roller banner

Using the wrong cleaning material can erase the banner’s design. Likewise, you must use non-abrasive and non-microfiber fabric in wiping the surface to avoid scratching the banner. Also, you cannot just clean extremely dirty banner with water. Instead, you will need soap to scrape off the residue and finish the cleaning job with a soft cloth.

Cleaning the roller banner with fluids that contain ammonia will take out more than just dirt. When that happens, you must go through the hassle of making a new layout before submitting the design for printing. Avoid the stress by taking care of the banner so that you can maintain its shine for future events.

2.  Iron the roller banners

Constant use of the roller banner can result in wrinkles and creases. While these crumples are challenging to remove, ironing can help flatten the banner again. However, the banner’s delicate surface means that you must exercise great care to avoid further damage.

You cannot use an iron that is too hot because it can melt the design and banner altogether. Set your iron at medium temperature to keep it safe and avoid pressing too hard on the surface. Apply the iron only to the areas that show creases and repeat the process until the banner becomes flat. However, though some wrinkles may remain after ironing, they become less visible.

3. Store the roller banners properly

Taking proper care of the banners continues even after the event. It’s essential to keep these banners rolled and not folded to avoid wrinkles or creases. Aside from the banner looking unattractive, the folds will prevent the surface from stretching correctly, and removing these crumples take time. Instead, you can avoid it by rolling the banner on a tube with the design surface inside. 

Likewise, ensure that the banner is dry before storing, or it can cause mildew to accumulate on its surface. Removing mould is impossible, and you are better off having a new roller banner instead. Because of this, keep the banner away from moisture, especially after washing it with soap and water.

If possible, place the banner in a dry and cool place when not in use. Storing it in an air-conditioned room is better to address the wear and tear caused by extreme temperatures. Finally, keep roller banners away from flammable substances like alcohol, gasoline, and paint thinners because the ink used for the design has elements that can cause further harm.

Considering all these tips will increase your banner’s durability. It is also an indicator among potential customers that you handle your business well, making them thrilled to strike a partnership with your brand. However, if you want to new roller banners, you can use the templates of your trusted printing service and submit your design at once to get your banners printed quickly.

If you are looking for professional roller banner printing services in London, get in touch with us today! We’re happy to help. 

5 Steps to Create Impressive Roller Banners – Our Guide

Roller banner ads are a neat way to promote your business. However, you can avoid copyright infringement by using an original design. If you think that it’s easy to put together images and texts to come up with an impressive design, think again. Nothing’s stopping you from using an old design. However, it would be better to create one from scratch to capture more attention.

1. Scale the design to fit the banner’s dimensions

You can find online templates for roller banners that allow you to complete the layout at 100 per cent of the scale. Completing the design at a lower resolution will make the display pixelated after printing. No one will be able to appreciate the details despite how beautiful the design is. You can gamble to create an artwork at 50 per cent of the full resolution.

However, it’s best to create graphics that cover 100 per cent of the surface area. Since pull up banners are large print format projects, designs for a smaller ad will not work even if it came out of Adobe Photoshop. You can also save designs as AI, EPS, or PDF files. 

2. Creating designs via Adobe Illustrator

Save all the images and fonts used in the artwork on a zip folder to address artwork errors efficiently. The printer will not push through with the production if there are anomalies with the design. They cannot correct the artwork if they don’t have the necessary elements. Likewise, properly label every aspect of the artwork to see the appropriate images or texts for repairs easily.

3. Craft a PDF through Photoshop

First, make a new document and enter its dimensions in millimetres and not in pixels. Next, establish the resolution no lower than 150dpi, but it’s best to set it at 300dpi. Then, settle the colour mode as CMYK 8-bit before starting the design project. Leave allowances of 100mm at the bottom and 30mm on top to ensure that the artwork will fit to scale. Finally, always use high-resolution images for the best results.

4. Saving the design as PDF

Never forget to save your design once you complete it because a sudden power outage can wipe away the entire project. If you want to keep it as a PDF file on Photoshop, click on File and then Save As. Select Photoshop PDF as format and give an appropriate file name before clicking Save. You can print the design by selecting High-Quality Print and choosing the saved PDF design.

5. Upgrade your company logo

The logo you use on business cards and regular advertising materials will come out pixelated on roller banners. Therefore, you must rescale the logo to replicate it with a high-quality one on large print formats. Ask a professional graphic designer to create a larger version of your logo through vector graphics and have its dimensions a bit bigger than its size on the banner. This logo is your company’s identity, and you can’t have it printed on less than excellent quality.

Have your roller banners printed here

Print Pal offers same-day roller banner printing through premium 420 mic for an excellent finish. Choose from their four banner template sizes from the Premium Roller Banner to the Extra Large Roller Banner. 

If you are looking for premium roller banner printing services in London, get in touch with us to to see how we can help.

5 Reasons to Use Roller Banners for Your Business – What to Know

In any shop environment, the use of a roller banner can create a huge impact. Whether you own a high street retailer, a local hairdresser, a large hardware shop, or even a fashion outlet, having a roller banner stand in your entrance doorway serves as a marketing tool for your business. Nowadays, it is crucial for every business to make the right first impression and leave a lasting impact on their consumers, given today’s challenging retail environment. 

Take note that roller banners play a vital role in your business. With that, here’s why you should consider using banners for your store:

1. Impact

A roller banner creates a huge impact on your shop as it is typically used and displayed at your shop entrance. The graphic visuals and use of colour psychology can appeal to the customers when incorporated correctly. The vital content serves to inform and even educate the customers about your products or services. The entrance to your shop is the only area where your customers will surely see your banner. Because of this, make sure that you create a truly impactful and memorable experience for your customers through your roller banner.

2. Point of sale

Every marketer knows how the business point of sale plays a vital role in a retail environment. The point of sale or point of purchase is the time and place where a retail transaction is completed, which is the goal of every shop or business. To be aligned with this primary goal, make your roller banner the primary attention of your point of sale. Inform your customers about what is happening in your shop through the information on your roller banner.

3. Quality print and visuals

Another good reason to use roller banners is because of how they usually provide you with a high-quality print finish. When compared to other promotional printed materials, a roller banner is huge and can truly stand out to catch the attention of the people who visit your store. You can expect quality printing and images that can resonate with your target audience. 

4. USP promotion

Roller banners are a bit huge and occupy a large area that allows you to promote your unique selling points as a business. Make sure to use this space to highlight the benefits of your products or services. You can even indicate your prices and showcase the quality of your goods. When displayed, roller banners can reinforce your brand for more recognition and awareness.

5. Shop’s information dissemination

The roller banner is simple and straightforward. It serves to provide customers with all the information they will need about your goods or services. Let the banners guide the customer around your store. The roller banner itself already acts as a silent salesperson, which goes to show that it is more than just promotional material.

A roller banner may only be a simple promotional material. Yet, when designed and displayed correctly, it will go a long way in increasing your brand awareness and recognition among your target audience. As outlined above, a roller banner creates an impact and a point of sale for your business. It promotes unique selling points through quality print and visuals. A roller banner also contains and disseminates vital information about your business to your customers.

If you’re looking for a roller banner printing service in London, get in touch with us today! We’re happy to help.

4 Signs that Your Roller Banners Are Attracting Attention – What to Know

Roller banners are quite versatile in their use. They can be plopped in front of stores to advertise new products, placed around an area to point customers to the shop, or used in trade shows to increase brand awareness. 

Whatever the case, roller banners are built for one thing: advertisements. Because of how cheap and easy they are to make and use, your business might already have roller banners implemented into your marketing strategies. However, how can you tell if they’re working? How do you know if your investments in such a marketing tool are benefiting your company? Here are four ways you can tell:

1. Third-Party Contents Focus on Your Offerings

If you notice that videos on YouTube or images on Instagram are all talking about your products or services, the chances are that your roller banners are working as intended. If you’re finding yourself requested for interviews or noticed people expressing their interest to work with you, your efforts to implement excellent banners isn’t gone to waste. In other words, if people at trade shows are starting to show interest in your business, it is highly likely that your banners had a part to play.

2. People React to Your Banners

The way people react to your banners can also indicate to you how well they took in your banners. Look out for those people who stare at your banners and respond positively. For example, pay attention to what they do when they look, such as them taking pictures or writing down notes. 

Even for those who glance for just second and look away, they’ve taken notice of your brand. In general, if someone reacts to your banners, it is working one way or another. Your job is to decipher if that reaction is a positive one or a negative one. 

3. People Come to You About Your Products

One of the best ways to tell if your banners are working is if people are coming up to you directly to talk about your offerings. When this happens, you can ask them what caught their attention. At the same time, you know that despite what they answer, that something is grabbing the people’s attention to what you do and making people interested enough to meet you face-to-face rather than only visit your website. 

Of course, you must take this opportunity seriously, as it is a rare one. First impressions are everything, and you never know the influence the individual has on the rest of your audience. In other words, how you treat the interested individual can either make or break your sale. 

4. People Ask for Your Business Card

If you find that people are coming to you for your business card, it means they want to do business with you in the near future. Because of that, don’t forget to bring a stack of cards for you to distribute or put in an accessible area where anyone who might be a little too shy to speak with you can still grab one. 

In conclusion, while you’re sitting there or walking around your booth at trade shows, pay attention to the people around you. Are they ignoring your banners completely, or are they showing some form of interest? Are they taking a step further and “googling” up your business, or even consulting you about your products? These signs will help you determine whether the efforts you put into your roller banners are well worth it.

If you’re looking for a roller banner printing service in London, get in touch with us today! We’re happy to help.