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If you want your brand to stand out and make an impact on your viewers, roller banners are the way to go. Whether you are at an exhibition or trade show or just want to attract the attention of passersby, roller banners are a great marketing resource.
Getting the right information and perfect design for your banner is crucial in getting your message relayed to your target audience. A banner must be treated like any other part of your marketing campaign and given the same attention as a social media and newspaper advert, TV or radio ads, or a promotional leaflet. Designing a perfect banner is about understanding the needs of your audience, your company goals, and objectives, and most importantly, your brand.
Here are some creative tips you can use to ensure that your roller banner stands out and conveys the right message you want to send to your audience:
1. Consider proper placement
When creating a roller banner, you should already have an idea of where the banner is likely to be placed. Are you going to use it at an exhibition, trade show, or in multiple locations?
While it may seem unimportant, knowing where your banner will be located can influence the whole layout and design.
- If you are using the banner at a reception or office area where it will be on full display, then more information must be incorporated into the design.
- If it is mostly for events, busy exhibition halls, or trade shows where the bottom half is likely to be concealed, then you must keep text at a minimum and have the design in such a way that the essential information is placed on the top.
2. Quality matters
Images are your most stand out feature in a banner, which attracts more attention to your brand.
When designing banners, do not skimp out on quality and use low-resolution images because all the flaws will be apparent with the picture size is increased. Using high-quality images for your banner ensures that your graphics don’t include blurry, pixelated, or granulated images. Ideally, transfer images straight from the camera and use at least 300 dpi.
The quality of your image on the banner is a reflection of your brand. High-quality images convey professionalism, while low-resolution ones can reflect an amateur and shabby brand, which are characteristics that will not impress any company or prospective clients.
3. Make it easy for the customer
When designing a banner, remember that most people are used to reading from left to right and top to bottom. If you choose an unusual design or layout for your banner, you might have difficulties getting your message across. To have an effective banner, organize it in a way that your information will flow from top to bottom and left to right. It is also important to keep words at a minimum and only include relevant information.
Most importantly, your banner must include a call to action. CTAs boost customer’s interests and promote positive actions. Take note that the top of the banner is the part where you will get the most attention. Ideally, you must put your company logo and relevant contact details there.
If you’re looking for same-day roller banner printing services in London, get in touch with us today to see how we can help.