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In the world of advertising, you must create a powerful message to convey what you have in mind about your brand effectively. What you say and how you say it will indeed have a huge impact on your target market.
Depending on how you present your ads, either your message will appeal to your audience, or it will get easily ignored. At times, your print forms of advertising can either make or break your business, whether it’s a flyer, brochure, roller banner, or any advertising copy.
That given, keep on reading to learn valuable tips on writing for print media to ensure that your advertising copy befits your brand and benefits your business.
1. Create a compelling headline.
When creating an ad copy, start by creating a striking headline. Know that it’s easy for your brand to get lost in a plethora of marketing content scattered everywhere. Your goal is to create a headline that stands out in a sea of competition and instantly grabs the attention of your target market. When writing headlines, consider three essential factors: your offer (make sure to imply limited availability on an unmissable deal), the event (have a sense of exclusivity in your ad copy by inviting them to a VIP event), and your product (get them excited about a new product you’re launching).
2. Consider your voice.
You may or may not know this, but your voice speaks louder in your ads, and it can resonate with your audience. When writing an ad copy, think of the tone that you’d like to incorporate into your messaging. Will it be formal, casual, cheerful, humorous, or witty? Make sure to align the voice with the nature of your business and your target market.
3. Consider the font style.
The font style you’ll use in your ad copy should be given utmost consideration. Though it may just be a piece of text, it is a part of your tone you aim to convey. For instance, you won’t have a formal, authoritative tone with Comic Sans the same as you won’t create a compelling copy with Times New Roman. That said, be highly critical of the font you’ll use. Apart from the style, ensure that it’s clear, legible, and understandable to the audience.
4. Highlight your USP.
As with any business, it will always be a buyer’s market, and your prospects should have a great deal of choice. That said, your copy should focus on your Unique Selling Points (USPs). This means promoting certain features of your products or services that other competitors don’t have. Make sure to frame the ad copy in such a way that your USP will benefit the prospect. Otherwise, it will sound boastful.
5. Inform and educate your audience.
What are ads for in the first place? Not only are they meant to inform your target market, but they should also aim to educate your audience. Your goal is to tell your audience everything they need to know about your brand and your products or services. Make sure to present these details and information in a concise and easily digestible way.
6. Ensure simplicity, clarity, and brevity.
As with any messaging, the classic rule of simplicity, clarity, and brevity applies. First, your language should be simple so that the average person can understand your ad copy. Second, your message should be as clear as possible so that you can get the message across. Finally, make sure to use concise and exact words in your ad copy.
7. Incorporate calls-to-action (CTAs)
CTAs are meant to prompt your audience to take action, whether you want your audience to visit your website, have them subscribe to your channel, or buy your products.
While digital marketing seems is a gamechanger in the world of business, your forms of print advertising should not be neglected. Your leaflets, flyers, brochures, banners, and other advertising copies remain relevant and useful up to this day. Make sure that they will help and not harm your business by following the valuable tips outlined above.
If you are looking for roller banners in London, England, get in touch with us today to see how we can help your business.