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Even in this digital age where modern tools such as social media and digital branding dominate the way businesses handle marketing, roller banners remain an essential promotional element due to its versatility and limitless possibilities.
Banners have the advantage of adapting to all situations, but the best way to maximize their potential is on occasions such as tradeshows. It is what helps draw attention to your company and help build visibility even when your booth is in a room filled with competition.
A practical and engaging design can help your business stand out from the crowd and get your promotional message across to your target market. To that end, here are some tips that can help enhance the design of your roll-up banner and make it as effective as possible.
Tip #1: Put Logo and Main Information on Top
People’s attention is likely drawn by elements at eye-level. With that in mind, it’s crucial to place your company’s logo and business information at the top as it will be the first thing consumers will see. On that note, putting these elements at eye-level serves as an excellent opportunity for your brand to make a positive impact on the public’s perception of your products or services.
Tip #2: Make Use of High-Quality Images
By incorporating the suitable typography, colour palette, patterns, geometric shapes, and other design elements to your roller up banner, you are ensuring that your design encapsulates your brand from the tone, mood, and overall nature of your business. This includes using the appropriate high-quality images to enhance your promotional material, which is an effective way to boost engagement as people tend to gravitate to visually stimulating cues.
Tip #3: Choose the Right Colours
Colour is crucial when it comes to marketing as 85% of consumers use colour as the primary indicator for buying a product, while 52% have a negative perception of materials with colours that are not aesthetically pleasing to the eyes. For that reason, choosing the right hue to represent your brand is highly essential as it can evoke the mood you want your customers to feel when they see your roller up banner.
Tip #4: Include Strong and Visually Appealing Call-to-Actions
Call-to-actions determine whether a user is converted into a customer or not, which is why it’s vital to design your roller up banner in a way that is strong and draws attention. Studies show that CTA buttons that are red, orange, or green resulted in the highest conversation rates, though other methods can also be done, such as using images to prompt directional cues. For instance, you can include a high-quality image that points to a CTA, serving as a visual nudge in the right direction for consumers.
Tip #5: Pair it with Other Advertising Products
A roll-up banner is only effective if it works in conjunction with other promotional materials. To enhance its appeal and impact, be sure to pair it with other marketing tools such as pop-up displays, promotional seating, and table covers to extoll your presence at tradeshows and create a visually engaging booth.
If you’re looking for a roller banner printing solution in London, get in touch with us today to see how we can help!