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Roller Banners, also known as Roll Up Banner Stands, helps businesses stand out when compared to competitors. It is a powerful tool that can enhance your point of sale material, which is why nailing the right design and succinct information on your banner is vital when it comes to generating an impact.
Part of what maximizes the effect of roller banners is the colour palette. Choosing the right combination through colour theory is essential to creating a professional, high-quality roll-up that is well-received by your target audience. Optimal use of different pigments can add allure and reflect the tone of your business, making it all the more vital for an effective design of roller banners.
Not to mention, understanding the colour meanings in business equips you with the best response to your marketing and promotional efforts. To that end, here are different colours you can explore and what the market typically associates it with. These should guide you in choosing the best hue that would best represent your business and ensure the success of your banner.
This is a warm and happy hue that exudes a sense of cheerfulness and optimism. It creates a psychological response of playfulness that has the power to uplift people’s spirits. It also stimulates original thinking, creativity, and promotes academic proficiency. While it is attention-grabbing, keep in mind that it is an overwhelming colour, so it is best to use it in moderate dosage.
You can tone down the intensity by pairing it with darker shades like black or blue. In that regard, because it is such an exciting hue, industries in the field of travelling can take advantage of this inspiring colour.
Red is a positive and physical colour that draws attention and calls for action to be taken. In colour psychology, it means energy, passion, action, and strength. Because of how stimulating the colour is, it is best to associate it with brands that aim to entice appetites such as food services like restaurants and take-away businesses.
As it strikes urgency, retail industries can also benefit from using this powerful hue. Many marketers may also prefer this as it tends to encourage customers to act fast in their buying decisions.
The safest to use out of all the colours in the wheel, blue is the most universally favoured shade as it represents trust, responsibility, honesty, and dependability. This is because the colour is psychologically calming and is known to reduce fear.
To that end, blue is the ideal pigment for the corporate world and is a favourite amongst conservative types of branding like accounting, insurance companies, banks, and the financial industry, wherein inspiring trust is of utmost importance.
The colour of growth, vitality, and the renewal of life – green is psychologically associated with balancing people’s emotions and creating a sense of calm. Lighter shades reflect growth and freshness, while a darker pigment represents money and wealth.
This is ideal for industries that promote natural, safe, eco-friendly, and organic products. It also inspires viewers to join social groups as well as give an impression of prestige for financial companies.
If you’re looking for a roller banner printing solution in London, get in touch with us today to see how we can help!